Marketing as an interesting example of field, which impact has considerably improved throughout last decades
Posted on 11/03/2015 9:50am
Globalization belongs to processes that for a variety of people and above all their companies is quite challenging. It is indicated by the fact that increasingly of them have to be able to compete on global market, which implies that there is an interest for effective development of some departments.
One of them is connected with marketing, which currently is almost inevitable if we would like to observe satisfactory outcomes. It is implied by the fact that contemporarily the clients don’t have to search for précised category of commodities, as everything is being advertised in medias such as TV, Internet etc. Therefore, corporations have to fight for their customers using different methods such as for example campaigns that aim is to improve the image of an enterprise and, hence, convince improving number of people to buy its products.
In order to make the efforts of marketing department significantly better, we ought to remember that we have to be innovative. It is proved by the fact that we need to find out something that would catch the attention of the customers. The more creative we are, the more the name of our company is likely to be mentioned in the discussions among miscellaneous types of people. Consequently, we need to keep innovative people in our company above all. It is indicated by the fact that being creative is a skill that cannot be taught and it is to high extent something natural.
To conclude, analyzing the role of marketing in modern enterprises we might instantly find out that it has increased a lot throughout recent decades. It is indicated by the fact that currently it is demanding to find a business that would like to achieve great market share and wouldn’t have a professional marketing department at the same time. Having it is necessary if we would like to make the name of our company be broader known among various types of people and, consequently, increase the sales records in the long-term.